Successful corporate communication is prefaced by an effective communication strategy which is aligned to the strategic objectives of the organisation.
We have vast experience in developing and measuring strategic communication.
Smart and strategic
In order to have a winning communication strategy, communication professionals need to fully understand the organisation’s business strategy, how this plays out in its media relations deliverables and what measurements tools can be used to assist the communication process.
mediaEQ understands how the organisational business strategy should be translated into messaging in the media, the indicators that should be tracked in order to provide relevant information to the management team so that the media and the other important constituents get to understand an organisation’s business and perceive it as meeting its goals as well as being committed to transparency and communication.
mediaEQ has a consummate understanding of development in the Eastern Cape as well as the financial and development sectors.