[cs_content][cs_section bg_image=”http://mediaeq.co.za/wp-content/uploads/2017/08/strategic-comm-header.jpg” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Header” class=”cs-ta-center” style=”margin: 0px;padding: 155px 0px 120px;”][cs_row inner_container=”true” marginless_columns=”false” class=”cs-ta-center” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h3″ looks_like=”h2″ accent=”false” style=”color: hsl(0, 0%, 100%);”]Content analysis[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][x_gap size=”10px”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”3/5″ style=”padding: 0px;”][x_gap size=”10px”][cs_text class=”cs-ta-center” style=”color: #ffffff;”]In today’s fast changing media environment, content requires daily, monthly and quarterly monitoring to assist with the management of reputation.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][x_gap size=”10px”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(0, 0%, 95%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Info” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/4″ style=”padding: 0px;”][x_gap size=”20px”][x_image type=”none” src=”http://mediaeq.co.za/wp-content/uploads/2017/08/content-analysis-icon-gradient.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text style=”color: #e64514;font-size: 18px;”]We are able to assist in monitoring and providing detailed analysis and recommendations based on the coverage. These reports are manual in nature, ensuring the reports are detailed and thorough. [/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”3/4″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h4″ accent=”false” style=”color: hsl(210, 66%, 21%);”]Decoding your media coverage[/x_custom_headline][x_gap size=”35px”][cs_text]mediaEQ uses reputable agencies to source daily monitoring of media coverage. These agencies source the coverage from a myriad of key print, online and broadcast media outlets in South Africa.
Such monitoring allows an organisation to be kept-to-date and of the issues of the day. More importantly, it allows them to be alerted to potential crises, and the organisation can manage the situation accordingly.
Our media analysis work is extensively influenced by Malcolm McCombs’ agenda setting theory, which is premised on the fact that the news presented on news platforms is a key influencer of public opinion.
Monthly and shorter interval high quality analysis enables the organisation to assimilate the coverage. Similarly, media analysis over a great period provides a benchmark for an issue or issues over an extended period.
Furthermore, it allows the organisation to assess the cumulative effect of the media coverage and social media.
Three measurements employed to gauge the media coverage are:
• Volume (frequency/count of articles and broadcast inserts & advertising value equivalent)
• Tone
• Issues.
SPECIALIST KNOWLEDGE
We have a consummate understanding of higher education, as well as financial and development sectors.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_inset=”0px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_inset=”0px” separator_bottom_angle_point=”50″ _label=”Track Record” class=”cs-ta-center” style=”margin: 0px;padding: 45px 0px 65px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” style=”color: hsl(210, 66%, 21%);”]Track Record[/x_custom_headline][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” _label=”New Item 2″ style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][x_gap size=”5px”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][cs_element_image _id=”31″ ][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][cs_element_image _id=”33″ ][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][cs_element_image _id=”35″ ][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/5″ style=”padding: 0px;”][x_gap size=”5px”][/cs_column][/cs_row][/cs_section][/cs_content][cs_content_seo]Content analysisIn today’s fast changing media environment, content requires daily, monthly and quarterly monitoring to assist with the management of reputation.
We are able to assist in monitoring and providing detailed analysis and recommendations based on the coverage. These reports are manual in nature, ensuring the reports are detailed and thorough.
Decoding your media coveragemediaEQ uses reputable agencies to source daily monitoring of media coverage. These agencies source the coverage from a myriad of key print, online and broadcast media outlets in South Africa.
Such monitoring allows an organisation to be kept-to-date and of the issues of the day. More importantly, it allows them to be alerted to potential crises, and the organisation can manage the situation accordingly.
Our media analysis work is extensively influenced by Malcolm McCombs’ agenda setting theory, which is premised on the fact that the news presented on news platforms is a key influencer of public opinion.
Monthly and shorter interval high quality analysis enables the organisation to assimilate the coverage. Similarly, media analysis over a great period provides a benchmark for an issue or issues over an extended period.
Furthermore, it allows the organisation to assess the cumulative effect of the media coverage and social media.
Three measurements employed to gauge the media coverage are:
• Volume (frequency/count of articles and broadcast inserts & advertising value equivalent)
• Tone
• Issues.
SPECIALIST KNOWLEDGE
We have a consummate understanding of higher education, as well as financial and development sectors.
Track Record
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